WWD’s AI Tool Unlocks 50+ Years of Fashion Insights

As artificial intelligence grows by quantum leaps, the focus is shifting to just what humans will be able to do with all this extra cognitive power.

What connections will be made? What new approach, idea or style will bubble up to the surface and change everything?

Of course, the quality of AI’s answers is dependent on the quality of the input — so WWD is unlocking 50-plus years of its vast archives with AskTailor, a new AI tool with unparalleled access to a broad sweep and fine details of the fashion industry’s evolution.

Available on WWD.com, users submit questions to AskTailor, which then serves up AI-driven insights along with the original articles used to connect the dots.

“With the launch of AskTailor, WWD is redefining B2B fashion intelligence by transforming its reporting authority into an interactive research tool,” said Amanda Smith, chief executive officer of Fairchild Media Group. “Our new AI-powered assistant allows WWD subscribers to access decades of fashion, retail and beauty coverage, financial analysis and creative history, ushering in a new era of fact-based industry insights grounded in the unparalleled trust of WWD journalism.”

James Fallon, chief content officer of WWD and Fairchild Media Group, said: “For more than a century, WWD has been a trusted source of news and insights for the fashion industry. With AskTailor, we’re exploring new ways for readers to engage with that knowledge and discover the information that matters most to them. It’s a natural evolution of how we bring WWD’s journalism to our audience.”

While the service is free to try, WWD’s premium annual subscribers will get unlimited access to plumb hundreds of thousands of articles — from deep-dive analysis stories to interviews with cultural leading lights to more breaking news than any human could take in.

AskTailor amounts to a new way to access decades of first-person reporting on fashion, beauty, retail luxury and much, much more. Reporting by real people.