SOFT LANDING: “I was fascinated by the possibility of bringing two seemingly different worlds together: the imaginative universe of collectible toys and the craftsmanship and fantasy of couture,” Robert Wun told WWD. “Somewhere between the two, a new language began to emerge, allowing both universes to come together and create a little bit of magic.”
The designer’s collaboration with Pop Mart’s Skullpanda, unveiled at his fall 2026 couture show in July, landed at the Chinese collectibles company‘s new Paris flagship on Friday.
First up was “The Innocence,” an 11-inch action figure with articulated joints that comes with a dress and a silhouette representing the inner self perched on its shoulder. It is named after a look from his spring 2024 couture collection and is “a direct recreation” of the silhouette, Wun said.

Robert Wun Couture Spring 2024
Courtesy of Robert Wun
Priced at 185 euros, or 170 British pounds, “The Innocence” is available online and at Pop Mart’s Paris and London flagships.
In the French store, the largest of the country’s 11 addresses at 8,600 square feet spread over three levels, the figure sold out within the day. When it opened in September with space for exhibitions and other events, Pop Mart’s executive director and chief operating officer Sid Si described Paris as “the natural home for one of our most ambitious stores yet” given the “incredible enthusiasm” the company received in France.
The partnership with the London-based couture designer was initiated in 2025, when Pop Mart approached Wun to suggest a series of limited-edition Skullpanda figurines timed to his upcoming collections.
“Beyond the figurines themselves, this collaboration has inspired me to explore a different way of storytelling within our brand,” Wun said.

Robert Wun
Stéphane Feugère/WWD
Ultimately, the influence ran both ways, with Pop Mart’s universe of collectible toys becoming one of the jumping-off points for the July collection, titled “Childsplay” and exploring astronauts, dreams and childhood aspirations. The show’s 300 guests also received a limited-edition figurine.
“[It] is about us, as adults, looking back at the childhood we have long since left behind and asking ourselves what it might look like to embrace that part of ourselves once again,” the designer said.
Two more collectibles, in Pop Mart’s “400%” and “1,000%” sizes, retailing for 270 euros and 980 euros, respectively, are set to be released on Nov. 27, modeled after the giant inflatable silhouette that loomed over his show venue.
– With contributions from Tianwei Zhang (London)













