5 New Stores by First Half 2027

Olive Young is continuing its U.S. expansion, planning to open an additional five stores in California by the first half of 2027.

The stores will be located across Greater Los Angeles at Irvine Spectrum Center; Del Amo Fashion Center; Bloom on Third, and Brea Mall, as well as at Fashion Valley in San Diego.

Del Amo Fashion Center, Brea Mall and Fashion Valley are shopping malls operated by Simon Property Group.

“Olive Young’s U.S. stores serve as strategic platforms for introducing the strengths of K-beauty to local consumers, while also helping emerging Korean brands establish themselves in the mainstream market,” said an Olive Young spokesperson. “With K-beauty experiencing unprecedented growth worldwide, our goal is to help it evolve beyond a passing trend into an established part of the global beauty mainstream. We will continue working closely with our brand partners to build a foundation for sustainable global growth.”

Olive Young opened its first freestanding door in the U.S. earlier this year, an 8,647-square-foot flagship in Pasadena, Calif., that stocks about 400 brands and 5,000 products. Its second location opened in June in Century City.

In August, it launched a joint venture bringing 19 Olive Young-curated Korean beauty brands to 500 Sephora stores in the U.S. and sephora.com, with expansion planned across key global markets. The participating brands include Cell Fusion C, Rejuran, Thome, Wellage and Whipped, among others. Prices range from $4 to $69 for skin care and up to $299 for devices.