Jeans Brand Neems Acquires Body-Scanning Technology, Launches App

Neems launched a new app to make ordering custom jeans seamless from start to finish.

The new app integrates body-scanning technology, eliminating the need to download a separate third-party app. Once the scan is completed, customers can start designing their custom jeans by selecting fit, wash, rise, fabric and length. Custom denim shorts and skirts are also available.

In September, Los Angeles-based Neems acquired Finland-based Choozr, the AI-powered digital body-scanning and sizing technology that has supported its custom jeans business for the past four years. During this period, co-founder Andre Ramirez said Neems became the tech firm’s biggest customer, and it was deeply involved in the technology’s development. “It was more than just a supplier-client relationship. It really was a partnership,” he said.

The opportunity to acquire Choozr arose last November, when Ramirez and Neems CEO and co-founder Daniela Rodriguez recognized its broader potential. They subsequently raised the necessary funds and closed the deal in September. Under Neems’ ownership, Choozr will undergo a rebranding, but its core operations will remain in Finland—a decision Ramirez said will better serve the end user.

In addition to its accuracy, he said one of the best things about Choozr is that it was built with maximum privacy in mind because of Europe’s stricter policies. “The United States is a lot looser, and so we’re going to keep it in Finland to continue adhering to and respecting GDPR rules and to minimize disruption,” he said. “But we’re obviously going to commercialize it heavily here in the U.S.”

With this acquisition, Neems’ core initiative is to promote and license the body-scanning technology to other brands, including made-to-measure businesses that need precise customer measurements and retailers seeking to offer more accurate size recommendations. “That’s definitely a big space that we’re looking into,” Rodriguez said.

The company is also exploring more “customer-first” enhancements, including adapting the technology to provide product recommendations that address consumers’ fit challenges as well as virtual try-on capabilities. “There’s a lot more we can do with the technology than just taking measurements,” Ramirez said.

AI is a significant source of innovation, but Rodriguez said adoption should follow a gradual “crawl, walk, run” approach with humans remaining involved at every stage. As the business adjusts to owning an AI-powered fit technology, Ramirez added it will continue to look for ways to introduce Neems jeans “live in an in-person world.”

The brand is developing a Neems retail kiosk concept to bring its made-to-measure jeans experience into physical stores. Customers will be able to customize jeans digitally on an interactive screen while viewing physical fabric and garment samples. The goal is to combine digital customization with the tactile, personalized experience of in-person shopping.

“One of the unique things about Neems is we combine AI and human elements pretty well,” Rodriguez said, adding that the brand is active on social media, shares behind-the-scenes videos of its factories and has a “very human” 24-7 customer support team.

“It’s super important to not lose that human element—consumers can catch onto that really fast. That’s something that does give us an edge,” she said.