Brands Unwrap Premium Gifting Packs on Quick Commerce
Top brands, fast-moving consumer goods (FMCG) companies, Indian designers and premium labels are launching smaller, event-specific stock-keeping units (SKUs) for occasions such as Rakshabandhan, Onam and Ganesh Chaturthi, as quick commerce is expected to account for a larger share of festive sales this year in high-demand micro-markets.