A Deep Dive Into Hailey Bieber’s Many, Many Face Masks

As she’s previously explained, her approach when her skin is irritated is minimal: rinsing with water, using prescribed azelaic acid and clindamycin, hypochlorous acid, and Rhode’s ceramide-rich Glazing Milk. In her 2025 Beauty Secrets video, she also revealed that she generally skips a full morning cleanse in favor of a water rinse, saving the heavier-duty moisturizing for nighttime.

All of which explains a lot about her mask collection. Hydration, calming, barrier support, and a little depuffing appear to be the common threads. Although, importantly, a mask that hydrates dry skin won’t necessarily treat perioral dermatitis—and some formulas can aggravate it. So, what exactly is she using?

Photo: Instagram (@haileybieber)

Photo: Instagram (@haileybieber)

The first one I can immediately pinpoint is the bright-blue mask Bieber wore during her recent visit to South Korea: PYDERIN’s Hydrovuster PDRN SOS Hyal Soothing Mask. Sold largely through Korean pharmacies and dermatology clinics, it belongs to a new wave of PDRN-focused skincare products. PDRN, or polydeoxyribonucleotide, is derived from DNA fragments, commonly sourced from salmon, and has become a particularly buzzy ingredient in Korean regenerative skincare. The mask uses 10 forms of hyaluronic acid to attract and retain moisture, alongside ingredients such as panthenol, azulene, and barrier-supporting compounds. The distinctive blue tint comes from an azulene derivative, associated with soothing properties. The idea is to leave dehydrated, stressed skin feeling calmer, plumper, and more comfortable. It’s worth distinguishing topical PDRN from the injectable treatments offered in clinics, though: a sheet mask cannot promise the same regenerative results.

Then there’s Rhode’s Caffeine Reset Sculpting Cream Mask, which Bieber developed over approximately 18 months and more than 50 iterations. The rich, white rinse-off formula is designed as a morning pick-me-up for tired, puffy skin. “A cup of coffee for your face,” is what the Rhode copy says. Caffeine helps temporarily reduce the appearance of puffiness, while peptides, poppy extract, and phytosterols target radiance, surface hydration, and a firmer-looking complexion. Vanillyl butyl ether provides an invigorating sensation.