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75 Million Bottles Later, d’Alba’s First Spray Serum Has India Hooked

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75 Million Bottles Later, d’Alba’s First Spray Serum Has India Hooked
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More than 75 million bottles sold worldwide. The No. 1 serum on Nykaa. d’Alba’s White Truffle First Spray Serum comes to every conversation about glow with its credentials already in hand, and Indian beauty shoppers have clearly taken note. Success on that scale is rarely about hype. It belongs to the products people finish, miss and buy again, and in a market as discerning as India’s, that kind of loyalty is earned one bottle at a time.

Italian luxury, Korean expertise

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d’Alba takes its name from Alba, the town in Italy’s Piedmont region prized for its rare White Truffle. That ingredient sits at the heart of the brand, paired with the formulation expertise Korean skincare is celebrated for. The result is luxury you feel in the texture and see on the skin.

The hero: White Truffle First Spray Serum

Infused with luxurious White Truffle serum and nourishing oils, this iconic spray serum is the beauty sensation that took the world by storm and sparked a global obsession with d’Alba. Its bi-phase formula holds a conditioning oil layer and a hydrating serum layer; one shake brings them together, and a fine, even mist delivers both in seconds, without the weight of a cream. It is quick, it is sensorial, and it turns a basic hydration step into a small moment of luxury, which goes a long way towards explaining why one bottle so often leads to the next.

The formula is built around Italian White Truffle extract, the signature ingredient that links every bottle to d’Alba’s heritage, alongside Trufferol™, the brand’s own blend of White Truffle and vitamin E. Hyaluronic Acid helps attract and retain moisture, while niacinamide supports the skin barrier and a more even-looking complexion. A blend of avocado, sunflower seed, soybean and annatto oils conditions and softens, leaving skin with a moisturised, radiant finish.

One bottle, every moment of the day

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The real reason it sells is versatility. One mist does the work of several steps:

  • Morning hydration: a quick hit of moisture and a fresh, dewy-looking finish.

  • Makeup prep: helps prepare skin before foundation and other complexion products.

  • Midday refresh: revives the look of makeup without starting over.

  • On the go: a convenient skincare touch-up at home, at work or while travelling.

Made for Indian routines

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Indian skin deals with a lot in a single day: humidity, strong sun and air-conditioned offices that leave it feeling dry by afternoon. A lightweight mist suits that rhythm in a way heavier layers often don’t, and it proves its worth most when the occasion is biggest.

That occasion is wedding season. Festive and bridal makeup depends on a hydrated-looking base that holds through long days and longer nights, which is why makeup artists Meera Sakhrani and Pooja Khurana have been vouching for the First Spray Serum as a must-have this season. A few passes before foundation help prep the skin, and a bottle slipped into the clutch keeps it looking fresh from the haldi to the last dance at the reception.

Beyond the bestseller: the Waterfull sunscreens

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If the First Spray Serum is the glow, the Waterfull sunscreens are what protect it. Sun protection is the one step no Indian routine can skip, and d’Alba brings the same lightweight, comfortable approach to its sun care. The Waterfull Tone-Up Sunscreen combines UV protection with a pink-toned, radiant finish that complements makeup prep, so it slots in right after a mist of the serum on mornings when you want skin to look even and bright with minimal effort. For everyday wear, the Waterfull Essence Sunscreen offers an essence-like texture focused on hydration and comfort, the kind of sunscreen that makes reapplying feel easy.

Experience d’Alba in Mumbai

From 21–25 November 2026, d’Alba brings its signature glow to Jio World Drive, Mumbai, with an immersive pop-up in collaboration with Tira. Discover the fine mist of the First Spray Serum, explore the textures of the Waterfull sunscreen range and find your skincare favourites through hands-on product experiences. Come for the glow, stay for a little skincare discovery.

Can’t make it? d’Alba is available on Nykaa, Tira and Amazon





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