Jisoo Stars in Self-Portrait’s ‘Woman in Motion’ Micro Film Campaign

Jisoo‘s collaborative relationship with Self-Portrait continues with the latest edition in the micro film campaign. The Blackpink member is the London-based fashion label’s “Woman in Motion,” fronting the collaboration in a campaign lensed by Oliver Hadlee Pearch in Seoul.

Self-Portrait’s “Portraits of a Woman in Motion” campaign contrasts an earlier micro film spread featuring Jisoo in “Portraits of a Screen Star,” in which the entertainer transformed into four unique looks. This campaign features Jisoo in front of a background that continues to change.

The first image of the series is set at a restaurant, with Jisoo posed up in a multitextured knit cardigan, lilac viscose contrast lace blouse and gold sequin midi skirt from Self-Portrait’s most recent collection.

“What I have noticed over the years that we have been working together, is that Jisoo never changes for the room or situation she’s in,” Han Chong, founder and creative director of Self-Portrait, said in a statement. “She is incredibly calm and centered — present for every interaction. It’s this powerful characteristic that I wanted to celebrate with our latest project — one which sees fantasy worlds rushing around her while she stays exactly who she is,” Chong said.

“We design for modern women whose lives move quickly, from one place, one role or one moment to the next. Wherever they find themselves, my goal has always been to try and make them look and feel like themselves in our clothes. Our wardrobe is an extension of their lives and not the other way around. Jisoo embodies this spirit implicitly, and no one carries this presence with more ease.”

This latest iteration of the micro film campaign spoke to Jisoo, who said, “I feel like life moves so quickly nowadays. For me, I’m constantly shifting between different cities, stages, studios and days that never look the same. What I love about Han’s work for Self-Portrait is that I always feel like myself in the clothes no matter what I’m doing, and that is a very unique skill,” Jisoo said in a statement.

“With this latest project, I think we managed to show this in an entertaining way — the way that our world constantly moves around us, but that there is strength in being completely and effortlessly yourself.”

Along with her collaboration with Self-Portrait as a campaign star, Jisoo has served the London-based brand since 2024 as a global ambassador.